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AmerAsia Technologies Inc.

LARRY CHEE-YIN LU

ASSOCIATE

Profile Photo for ASSOCIATE

LARRY CHEE-YIN LU

ASSOCIATE


BUSINESS PROFILE

Larry is a market leader with extensive experience in Sales, Sales Management, Negotiation, Business Development, Solution Sales, Business Management and Strategic Marketing. His background combines a unique blend of business, technical, and professional consulting services, multi-cultural and international experience, and an outstanding record of achievements in building and directing highly motivated teams. He is also fluent in Mandarin. Larry enjoys selling at the senior management level. Positions held by Larry, both currently and in the past, require frequent interface with senior staff from both internal and external customers. Larry has a proven ability to influence cross-functional teams and develop effective strategic solutions.


ACCOMPLISHMENTS

  • Produced and delivered professional services revenue of $5 million for a company that accounted for, at the time, more than a third of the valuation of all Toronto Stock Exchange companies (referred to herein as "the Company").
  • Produced $350 million in product US market revenue for the Company in one year.
  • Developed the Company's Asian market with major wins exceeding $100 million.
  • Developed and executed new products in nationwide road show.
  • Led a task force to redesign and reduce network design and engineering time by 15% in 3 months. The revenue captured by this improvement was a 30% increase.

PROFESSIONAL BACKGROUND

Upon graduating from Concordia University in Montreal, Canada with an Electrical Engineering degree, Larry began his career in firmware and software development. He designed, developed, debugged and tested software and firmware for the real time Signaling protocol for the Telephony switch peripheral on the ISDN project.

Larry thereafter moved to a Telephony Network Planning role at Nortel Networks. He developed the methodology, deployment strategy, and economic justification to deploy fiber remotes in buildings. One function included next generation access product direction and supported the international market on access network planning and engineering in China, Mexico, Taiwan, Japan, and Hong Kong. Larry was quickly promoted from manager, senior manager, and then the Director of Metro Business and Network Consulting for the global market.

Larry then endeavored to become a business owner and built a consulting services company. The company focused on aiding and advising organizations on how to improve their results through a proven method of leadership, sales, and customer service development and through process improvement solutions. Process improvement allows organizations to do more with less, by reducing time and costs. Uniqueness is in people and process development. Larry believes people should not be trained, but developed to reach their untapped potential. In addition, Larry was both a franchise owner and the mortgage company.

Presently, Larry works closely with the CEO and Vice President of USA Gateway, a company specializing in airline ticket wholesales, overseas VoIP systems, and data network layers. Larry also operates as the corporate liaison to the legal team on collections and human resources issues. USA Gateway has 40 offices across the United States, and call centers overseas in China, Taiwan, India, the Philippines, and El Salvador. Larry's role spans multi-state and intercontinental borders.